the Yoga Journal just released its 2008 Market Study .
here are some of the encouraging stats:
- The 2008 study indicates that 6.9% of U.S. adults, or 15.8 million people, practice yoga
- nearly 8%, or 18.3 million Americans, say they are very or extremely interested in yoga, triple the number from the 2004 study. - 4.1% of non-practitioners, or about 9.4 million people, say they will definitely try yoga within the next year.
- 52% are motivated to practice yoga to improve their overall health. In 2003, that number was 5.2%.
Yoga is no longer simply a singular pursuit but a lifestyle choice and an established part of our health and cultural landscape, says Bill Harper, publisher of Yoga Journal. "People come to yoga and stick with it because they want to live healthier lives.
One significant trend to emerge from the study is the use of yoga as medical therapy. According to the study, 6.1%, or nearly 14 million Americans, say that a doctor or therapist has recommended yoga to them. In addition, nearly half (45%) of all adults agree that yoga would be a beneficial if they were undergoing treatment for a medical condition.
"Yoga as medicine represents the next great yoga wave," says Kaitlin Quistgaard, editor in chief of Yoga Journal. "In the next few years, we will be seeing a lot more yoga in health care settings and more yoga recommended by the medical community as new research shows that yoga is a valuable therapeutic tool for many health conditions."